Social Media Ad ROI Calculator
Calculate ROAS, cost per acquisition, and net profit for Instagram, Facebook, TikTok, and YouTube ad campaigns.
Enter Your Values
Using shared profile · 3,500/mo · EUR — edit on Dashboard
Results update automatically as you change values.
What-If Scenarios
Results update instantlyCost Breakdown
Revenue vs Spend
Click chart to expand
Scenario Analysis
How the outcome shifts if your assumptions turn out better or worse than expected.
Better-than-expected performance
Based on your inputs
Lower-end outcome
Compare Scenarios
Pin up to 3 and see them side by sideSet your inputs, then Pin current to save this scenario. Pin a few variations to compare their scores and outcomes here.
What Moves the Needle Most
How much each factor changes your Estimated Revenue across its full range. Conversion Rate has the biggest impact.
Focus your attention on Conversion Rate — getting it right matters most. Factors lower down move the result less, so rough estimates there are fine.
Confidence & Assumptions
These are the estimates the result depends on. Adjust them (and the Advanced inputs) to match your real situation — the closer they are to reality, the more reliable your decision.
These estimates are for informational purposes only and do not constitute financial advice. Actual results may vary based on factors not captured in this calculator.
How This Calculator Works
What this calculator does
Estimates revenue, profit, ROAS, and cost per acquisition from your paid social campaign inputs.
How the calculation works
We multiply impressions by CTR to get clicks, clicks by conversion rate to get sales, and sales by average order value to get revenue. Profit ROAS compares gross profit to ad spend.
Formula
Revenue = Impressions × CTR × Conversion Rate × AOV ROAS = Revenue ÷ Ad Spend Profit ROAS = (Revenue × Margin) ÷ Ad Spend
Example
€500 spend, 50k impressions, 1.5% CTR, 2.5% conversion, €45 AOV → ~19 conversions and ~€855 revenue (1.71× ROAS before margin).
How to Use This Calculator
- 1Enter your numbers
Fill in the inputs for Social Media Ad ROI Calculator. Defaults are realistic starting points — replace them with your actual figures.
- 2Understand the calculation
We multiply impressions by CTR to get clicks, clicks by conversion rate to get sales, and sales by average order value to get revenue. Profit ROAS compares gross profit to ad spend.
- 3Review results and scenarios
Check metrics, cost breakdown, comparison tables, and best / expected / worst scenarios. Use sliders to stress-test assumptions.
- 4Decide with the verdict
Read the decision engine recommendation and FAQ. Example: €500 spend, 50k impressions, 1.5% CTR, 2.5% conversion, €45 AOV → ~19 conversions and ~€855 revenue (1.71× ROAS before margin).
Factors to Consider
- Creative quality and audience targeting
- Landing page conversion rate
- Returns and refunds
- Platform attribution windows
Common Mistakes
- Ignoring profit margin when judging ROAS
- Not including creative production costs
- Comparing platform-reported ROAS without margin
Frequently Asked Questions
What is a good ROAS?+
It depends on margin. Break-even profit ROAS = 1 ÷ margin. At 40% margin, you need 2.5× profit ROAS to break even.
Which platform has the best ROI?+
It varies by niche. Use this calculator per platform and compare profit ROAS, not just revenue ROAS.
This calculator provides estimates for informational purposes only and does not constitute financial, investment, tax, or legal advice. Always consult a qualified professional before making important financial decisions.
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